Health in Every Drop.

What are polyphenols?

Polyphenols are natural compounds found in olives that act as powerful antioxidants.

By incorporating high polyphenol olive oil into your daily routine, you’re not relying on hype or vague promises, but on a rich body of scientific evidence supporting better health.

Scientific research on health benefits of organic extra virgin olive oil
Cardiovascular health

Cardiovascular health

Improves cholesterol, supports circulation, and lowers heart disease risk.

Antioxidant Protection

Antioxidant Protection

Protects cells by neutralising free radicals and reducing oxidative stress.

Cognitive Function

Cognitive Function

Supports memory and is linked to a lower risk of dementia.

Immune Support

Immune Support

Supports immune balance, fights harmful bacteria, and may ease inflammation in autoimmune conditions.

Skin Health and Anti-Aging

Skin Health and Anti-Aging

Oral consumption helps reduce wrinkles, deeply hydrates, and supports skin repair.

Energy and Endurance

Energy and Endurance

Supports stable energy, endurance, and muscle recovery.

Inflammation and Recovery

Inflammation and Recovery

Reduces inflammation, eases soreness, and supports faster recovery.

Hormonal Health

Hormonal Health

Supports hormonal balance, improves insulin sensitivity, and reduces stress hormones.

Anti-Cancer Potential

Anti-Cancer Potential

Linked to lower cancer risk and contains compounds that help protect cells from damage and abnormal growth.

Not all olive oils are created equal.

Comparison: Baseline’s small-batch organic olive oil vs. generic low-quality oil

Generic Olive Oil

Baseline Olive Oil

Most olive oils on the shelf may look the same but beneath the surface, the differences are significant.

Many oils on the market are overly processed, chemically refined, or made from poor-quality olives — stripping away the polyphenols and nutrients that give olive oil its real health benefits. Some don’t even meet the legal standards for “extra virgin.” And while it might sound surprising, these low-grade oils are more common than most people realize.

It sounds bizarre — but olive oil fraud is more common than you’d think.

EU report on olive oil fraud – Baseline guarantees authentic, lab-tested EVOO
Source: The Guardian, “Olive oil fraud and mislabelling cases reach record high in EU,”

This graph shows a sharp rise in fraud, mislabelling, and safety issues across the olive oil industry hitting all time highs.

From low-grade blends sold as “extra virgin” to bottles that don’t match their label claims, even health-conscious shoppers can get misled.

EU report on olive oil fraud – Baseline guarantees authentic, lab-tested EVOO
Source: The Guardian, “Olive oil fraud and mislabelling cases reach record high in EU,”

We Do Things Differently

We don’t mass-produce we craft.

Each small batch of Baseline olive oil is cold-extracted within hours of harvest, then rigorously tested for freshness, purity, and polyphenol content. Every bottle includes a QR code that links to its independent lab report, so you know exactly what you’re getting.

No guesswork, no empty claims. Just uncompromising quality, every time

Certified premium olive oil backed by lab testing - no empty claims, just guaranteed quality

How We Measure Quality

Low free fatty acids in high-quality cold-pressed olive oil

Free Fatty Acids

🔬 What it shows: Freshness and integrity of the olives before pressing

‍‍‍🧑‍Industry Standard: EVOO must have ≤ 0.8%

🧬Our Standard: ≤ 0.5%

🧬 Baseline Standard
 Our oils ≤ 0.5%

⬇Why It Matters: Lower FFA means the olives were fresh, undamaged, and quickly processed — a sign of exceptional quality.

Low peroxide value in fresh, high-polyphenol olive oil

Peroxide Value

🧪 What it shows: How oxidized (rancid) the oil is — a measure of early spoilage.

🧑‍Industry Standard: EVOO must have ≤ 20 meq O₂/kg

🧬 Our Standard: ≤ 10 meq O₂/kg

🧬 Baseline Standard:
Our oils consistently test at ≤ 10 meq O₂/kg

⬇Why It Matters: Lower peroxide levels = longer shelf life and better-tasting oil.

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Polyphenol Content

🌿What it shows: The antioxidant strength and health benefits of the oil

🧑EU Health Claim: Threshold
 ≥ 250 mg/kg to qualify for health benefit claims

🧬 Baseline Standard
Minimum 500 mg/kg guaranteed in every batch

⬇Why It Matters: Higher polyphenols = stronger antioxidant protection, reduced inflammation, and better heart and brain support.

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UV Absorption

🌈 What it shows: Detects oxidation, adulteration, and poor-quality refining

🧑‍🔬 Industry Standard: K232 ≤ 2.50 K270 ≤ 0.22 ΔK ≤ 0.01

🧬 Baseline Standard : We test every batch to remain well below these limits

⬇Why It Matters: Ensures your oil is pure, unrefined, and free from harmful or deceptive additives.

Our Olive Oil

We’re third-generation olive cultivators and also partner with a small number of carefully selected growers from around the world, each one chosen for their ability to meet our strict standards for quality, transparency, and sustainability.

Artisan small-batch olive oil production ensuring maximum freshness and potency

Small Batch Production

Made in small batches to keep every bottle as fresh and effective as possible.

Single-origin extra virgin olive oil from traceable, pure Mediterranean groves

Single Origin

Each batch is sourced from one location for consistency, traceability, and purity.

Cold-pressed olive oil extracted below 27°C to preserve antioxidants and flavor

Cold Extraction

Oil is extracted below 27°C to preserve polyphenols and delicate nutrients

Pesticide-free olive farming using sustainable, organic cultivation methods

Natural Cultivation

No pesticides or synthetic fertilisers — just clean, sustainable growing practices.